Thousands of companies rely on TRUSTe’s leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal, they can “Click with Confidence” because the certified website is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty websites, including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp.

Without an accurate and up-to-date privacy policy, you can be exposing your business to serious and unnecessary risks. For a business that can't afford a privacy lawyer or chief privacy officer, these risks are sometimes difficult to know and understand. TRUSTe offers solutions for businesses to meet customer, industry and government requirements and expectations.

1. Your customers care about privacy.
   1. In a competitive market, increasing user engagement and your online sales depends on customer trust and online credibility.
   2. 90% of consumers believe it’s important that a website have a privacy policy (TRUSTe Brand Survey 2009. Not publicly available)

TRUSTe WebSite Privacy Policy